🟦 HAPPYCARD — A Business Case on the Woodoos App
Client: Happycard
Project: Digital Gift Card Platform Integration
Platform: Woodoos App (iOS / Android / Web)
Launch Year: 2022
Industry: Retail & Gift Card Solutions
🔹 About the Client
Happycard is a leading multi-brand gift card provider in France, offering consumers a wide range of digital and physical gift card solutions. As their product portfolio expanded across online and offline channels, Happycard needed a digital-first platform that would support seamless delivery, redemption, and reporting — all while maintaining full control across B2B and B2C interfaces.
🔹 Challenge
Happycard approached us with the following key challenges:
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Deliver digital gift cards instantly through mobile and web
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Maintain a unified UX for multiple partners and campaigns
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Enable real-time activation, balance tracking, and PIN-protected security
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Integrate with their existing BO (Back Office) and third-party retailers
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Provide multi-language, multi-country UI while maintaining performance
🔹 Solution: Powered by the Woodoos App
We partnered with Happycard to launch a fully branded digital experience through the Woodoos platform, including:
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🎨 Fully branded UI on mobile and web, reflecting Happycard’s identity
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📲 Digital card delivery with email and Apple Wallet/Google Wallet integration
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🔐 PIN-protected balance checks and redemption screens
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🧩 Seamless BO integration with their merchant management and reporting systems
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🌐 Multi-lingual support with localized user flows
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📊 Real-time reporting dashboard for internal and partner usage
🔹 Results
Since the launch of the Happycard platform on Woodoos:
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✅ Over 120,000 gift cards were successfully issued in the first 3 months
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✅ Integration time for new retailers was reduced by 60%
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✅ Improved user satisfaction with an average App Store rating of 4.7★
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✅ Internal operations gained more control with automated reporting and monitoring
🔹 Why Woodoos
Woodoos offered Happycard the agility of a SaaS platform, combined with the flexibility of a tailored solution — enabling them to scale without sacrificing security or performance.
“Woodoos helped us bridge the gap between a traditional gift card model and a fully digital, mobile-first experience.”
— Happycard Product Manager
📌 Technologies Used
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ReactJS Frontend for Web
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Native Mobile App (iOS & Android)
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Customizable PDF Report
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Secure PIN & QR Code Integration
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Google Analytics & Real-Time Tracking
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Multilingual CMS & BO System
Let us know if you’d like to showcase your brand on the Woodoos platform too.
📩 Contact us to get started!