Affinity is an employees benefit program that involves the following partners and stakeholders:
An aggregator / program manager
The program manager, backed by Woodoos’ know-how and technology, aggregates shopping cards from retailers, then offers this content catalog to employers wishing to provide benefits to their employees. The main benefits are re-loadable shopping cards offered with financial rewards.
Retailers brand the cards that are being distributed through the benefits portal. The cards are redeemed when members come for shopping.
Employers promote and sponsor the shopping cards to their employees as a benefit.
Members are employees buying the cards and receiving substantial financial bonuses and advantages when they do so.